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Beauty you can trust delivered one Hero product at a time.


Beauty Heroes

10% off first purchase or subscription

For Kind Alternative members

Natural Beauty Subscription Box

Beauty Heroes delivers beauty you can trust, one Hero product at a time. Our philosophy of Use Less. Love More. is a disruptive concept that ensures we're delivering only the best in clean beauty, so you love more of what you use, and use less of what you don't.

We don't believe in rushing rituals. We want you to take time to discover, savor and fall in love with your beauty.

One clean beauty brand each month, always valued at $90+

One full-size product, plus deluxe sidekicks, for an immersive experience.

15% everyday in our Beauty Store, so you can buy what you love, when you want it (*Some exclusions apply).
Today, Leahlani is credited for bringing Hawaiian beauty ritual to the mainland, introducing the world to the healing powers of "aloha alchemy."

Inspired Beauty Curation

Craft – Beauty Heroes celebrates intentional craftsmanship. It begins with responsible ingredient sourcing and often requires that the products be made by hand, in small batches and offered in limited quantities to ensure the highest quality. True craftsmanship is something that must be felt to be understood. When a natural product is made with intention, I can feel it all the way back to the source.Beauty Inspired Curation

Formula Innovation – While we are always excited to discover unique ingredient combinations and breakthrough delivery systems, we’re equally impressed by simple efficacy. To us, innovation does not mean complexity. It can be felt in an exquisite texture or seen in the remarkable results on the skin.

Unparalleled Luxury – Our Hero Product selections prove that nature is the ultimate luxury. We identify products that deliver an extraordinary experience, inviting ritual into everyday beauty routines.

Inspired Beauty Curation is heart and soul of Beauty Heroes. It is a disruptive concept that redefines our notion of beauty, necessity, and capitalism. It inspires us to make purchasing decisions from a place of love rather than lack. It encourages us to use less, love more and live lighter every day.


Beauty Heroes currently holds the most rigorous ingredient standard in the industry, a responsibility we take very seriously. The products we select are formulated with the highest quality, mostly natural, organic, biodynamic and wild-harvested ingredients that have been ethically sourced by companies who care about your health and the health of our planet. Our vetting process ensures only products of the highest integrity make the cut.

Through our monthly Discovery service, curated online Beauty Store and new Northern California-based Discovery Store, Beauty Heroes is your destination for healthy beauty discovery.