Under Water

We Make Sustainable Living Accessible & Affordable.

Discover a vast range of people & planet loving brands. 

Gain members-only access to exclusive offer codes that work 100% of the time.

New brands & offers added every Friday. 


Support Developing Communities  & Preserve the Earth

Nearly all mass retailers exploit humanity and the earth. By choosing to shop with companies that provide products and services that support developing communities and preserve the Earth you are making a difference in the world. Every purchase you make is a vote and can either support or disenfranchise others.

Spruce multipurpose refillable cleaning

New & exclusive offers

added weekly

Discover incredible companies that not only provide fabulous, high-quality, one-of-a-kind products and services but are also making the world a better place as exciting new offers exclusive to Kind Alternatives members are added on a weekly basis. 


Only £3/month or *£2/month

For only £3/month you can discover some of the highest-rated sustainable companies in the world, hundreds of discounts absolutely exclusive to our Kind Alternatives members, lighten your carbon footprint, and create a greater, tangible demand for all companies to become kind [ethical & sustainable]. 

£2/month membership pricing is available to key workers, students, seniors, and those on government assistance or experiencing financial hardship.